“Manike Mage Hithe” is a 2020 Sinhala song by Satheeshan Rathnayaka. This was again sung by Yohani in 22 May 2021. The lyrics were written by Dulan ARX. The song went viral and within 3 months the song surpassed 100 million views in YouTube as it became an instantly hit worldwide especially in India,Maldives and Bangladesh.The video song also marked the first major breakthrough viral marketing in Sri Lanka.
Why So catchy this Song ?
As we know about music there is no boundry & The song ‘Manike Mage Hithe’ marks the first major success story of viral marketing in Sri Lanka.
The Manike Mage Hithe cover by Yohani and Satheeshan, has exceeded 100 million views and is currently trending the world over, mainly in India, having been translated into Hindi, Malayalam, and Tamil. Amitabh Bachchan, one of the most influential actors in the history of Indian cinema, has praised the Sri Lankan song ‘Manike Mage Hithe’ in his blog.
This can be considered a historical event in the Sri Lankan music industry.
If we need to ‘go global’ we need to understand global trends and all the environmental factors concerned. When analysing trendy songs such as Manike Mage Hithe, it is clear example that they target new generations, Y, Z and generation A.
Yohani’s presentation, that infectious smile, and the way she delivers it, has made the song awesome.
Of course, the rhythmic melody, and beat, have all contributed to making ‘Manike Mage Hithe’ the talk-of-the-town, and Yohani – an absolute singing sensation.
If you remember, A decade ago, the Indian song Why This Kolaveri Di became a hit globally. Unlike in Sri Lanka, the Indian higher education sector at the time considered it in a positive light.
The Indian Institutes of Management (IIMs), ranked amongst the topmost business schools in Asia, conducted discussions on the subject, backed by its own case studies.
Even in IIM Ahmedabad, there was an hour-long discussion between the professor and students on the subject.
Most of the Professors of IIMs, in Bangalore, Rohtak and Lucknow, played the song in class and reflected on the strategies used including viral marketing.
Furthermore, the marketing club of IIM Ranchi organised a seminar on campus to study the strategy that had turned this song Why This Kolaveri Di into an overnight success.
“Manike Mage Hithe” The Song-
If you scroll Youtube, Shorts, Reels, Instagram or any social networking site can easily find the song or videos on this song.
Everyone seems to be humming, and even singing aloud, a particular song. And it certainly has brought the singer concerned success that even the big names, in the local showbiz scene, have not been able to achieve.
The original version of ‘Manike Mage Hithe,’ was done by Satheeshan and Dulan ARK, before Yohani came into the scene and combined her talents with Satheeshan to make the song what it’s today – a monster hit.
Especially, in India, with Yohani in the spotlight, lots of rap versions have cropped up, with several Indians combining their vocals with this lovely Sri Lankan singer, making her the most watched local artiste on YouTube.
‘Manike Mage Hithe’ was created by Dulanja Alwis (rap and lyrics), and Chamath Sangeeth (music), with Shane Vas (playing guitar) for Yohani’s version.
Yohani is not a relatively new artiste: she’s been around for a short while and has impressed many, with her talents as a singer, her energetic stage act, etc.
Rajiv Sebastian, a legend in the music scene, said he was very mush impressed with her performance, at the Drive-in Concert, held early last year, where she sang one of his top creations, ‘Mage Konde Nathath.’
Rajiv invited her to be a part of his special album, celebrating 30 years in showbiz, featuring several popular artistes.
Yohani’s contribution was another Rajiv creation –
‘Haal Massa’ (Viyole Viyole) – and this, song, too, is now heading for chartbuster status on YouTube.
These are some of the comments, on social media, for Yohani’s ‘Haal Massa’ (Viyole Viyole):
Absolutely refreshing and a great new (exceptional) talent coming out from our youth. This is our ‘new generation’ and hats off to this trailblazer. She is doing something we were trying to do for years. Congratulations to Rajiv Sebastian, too, for a very catchy original song.
Lucky Karunaratne (Australia): Catchy tune, lots of energy and great outfits.
Mickey Mickey: Love this song. She is a talented girl.
Mervyn Dirckze: Super. Very catchy tune. And super outfits and dancing… this girl is good.
Brad Stevens (Australia): She is absolutely brilliant.
Alex Cooray (Australia): Outstanding video, and Yohani is a special talent. Congrats to all of them.
Anton Goonetilleke (The Philippines): Some great music coming into the scene with the new generation. I think this young lady will be a star for a long time. She’s got talent, great voice and charisma – loads of it all – and she’s going to go places. She is an outstanding find for Sri Lanka. Who else has got so many hits on YouTube? Anybody?
- Morina Dass (USA): She’s amazing.
- Carol Dickson Loos (Australia): So talented.
- Beverley Leitch: Super.
- Feizal Samath: Infectious melody and full of youth fervour.
- Jayantha Silva: A song made just for Yohani. I am sure nobody else will sing it better. Rajiv, you should compose more songs for her.
- Mueen Saheed: Congratulations. Excellent!
- Denver Walles: Fantastic! Great song.
- Nishantha Abeysekara: Great work…Rajiv Sebastian.
- Kirthie Abeywickreme (Germany): Rajiv and Yohani! Another great combination.
- Ranji Ranabahu (UK): The new discovery!
Know about Yohani-
Yohani born in Colombo in year 1993, She has completed her gradute programme from General Sir John Kotelawala Defence University, Sri Lanka,
Her father Major general Prasanna De Silva is retired Army personel & Mother Dinithi De Silva who is an ex-air hostess at Sri Lankan Airlines.
Yohani, is a Sri Lankan singer, songwriter, rapper, music producer, YouTuber and businesswoman. She started her music career as a YouTuber. She soon gained recognition for her rap cover of ‘Deviyange Bare’ and released many covers of her singing and rapping which have earned her the title “Rap Princess” of Sri Lanka
Wtach the song video –
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